I am awfully pleased for my friend Naomi, who made the front page of Digg yesterday with this post: What to do when you're scared sh*tless. (Sphinn censored the name by dropping the last word, respectful asterisk and all. How sad is that? It's also a study in what differentiates a great headline from a mediocre one.) For those who will read … [Read more...] about The Absence of Fear is not Courage. The Absence of Fear is Mental Illness.
Search Results for: how to tell a story
The most powerful lever to get the results you want
There are a lot of tactics to attracting attention on the Internet. You might use pay-per-click advertising, banners, backlinks from trusted sources, a visible presence on social media sites. But attracting attention is only the very first part of the game. Whether you're on the Web or using more traditional media, you don't just want to capture … [Read more...] about The most powerful lever to get the results you want
Biker Jim’s Remarkable Hot Dog Experience
I have a weakness for hot dogs, which, while embarrassing, is not nearly as embarrassing as some things I could admit to. I can see two hot dog stands from my office window. One is a generic little cart run by a generic little Russian guy. The other is Biker Jim's Gourmet Dogs. Biker Jim has a big shiny grill. His logo is a grinning skull with … [Read more...] about Biker Jim’s Remarkable Hot Dog Experience
Transparency and the meatball sundae
We live in a world where it is getting harder and harder to hide. For tens of thousands of years, people did bad stuff and no one ever found out. And if you did something rotten and someone did find out, it was pretty simple--you could bribe him, threaten him, or hit him over the head with something heavy. If you had important news to share, you … [Read more...] about Transparency and the meatball sundae