Everyone should follow the golden rule, right? No, no, not the one that says "he who has the gold makes the rules." I'm talking about the golden rule we all grew up with. Treat others the way you would like to be treated. Do unto others as you would have them do unto you. Works for kindergarten and it works now, right? The key to wealth, … [Read more...] about Where Are Your Blind Spots?
I've been thinking about Moscow again. I was there in the late spring of 1997. I can still remember gripping the arm rest on the plane as we circled the dachas outside the city. I was terrified. I thought of Moscow as the "Wild, Wild East" (It turns out it had calmed down considerably since, say, 1994, when the mafiya is reputed to have used … [Read more...] about Why This is the Best Time to Finally Break Free
There's an almost crushing amount of information floating around about how to do all this marketing stuff. I'm very sympathetic to little businesses that feel like the whole thing is just too overwhelming and wouldn't it be easier to just get an ad agency? They're the experts, right? Most of us aren't doing our own plumbing or wiring, so how come … [Read more...] about Your Business’s Health: Crucial Facts Your Ad Agency Forgot to Mention
I have a weakness for hot dogs, which, while embarrassing, is not nearly as embarrassing as some things I could admit to. I can see two hot dog stands from my office window. One is a generic little cart run by a generic little Russian guy. The other is Biker Jim's Gourmet Dogs. Biker Jim has a big shiny grill. His logo is a grinning skull with … [Read more...] about Biker Jim’s Remarkable Hot Dog Experience