Image by mape_s CSR is the hot new acronym in corporate PR, standing for Corporate Social Responsibility. Essentially, the idea translates into companies taking care of issues other than their own immediate financial interests--the environment, worker safety, the health of surrounding communities, etc. It's certainly not a new idea, but it's … [Read more...] about Make Compassion a Competitive Advantage
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Is Social Media Better for PR or for Marketing?
Image by emdot. Somewhere along the line, a strange distinction grew up between PR and marketing. Each side tends to hold its own set of not-very-realistic stereotypes about the other. (I won't make enemies by describing them here.) I can't tell you how many times I've heard PR pros say "That's just marketing," and marketers say … [Read more...] about Is Social Media Better for PR or for Marketing?
Why Gene Simmons Got Fired
Gene Simmons got fired from The Apprentice tonight. (Ah, will I ever get tired of seeing those lovely words?) In addition to the deep personal satisfaction it gives me to watch Gene Simmons get fired, there are some things to learn. Gene Simmons Got Fired Because He Didn't Know His Customer(My sincere apologies to those who don't watch the show, … [Read more...] about Why Gene Simmons Got Fired
Nanomarketing
The always interesting Hugh McLeod, also known as Gaping Void, has some thoughts on micromarketing. He's found that the smaller the "events" he organizes for Stormhoek (the small winery he promotes), the more he gets out of it. One way to make an impression is to throw a schmoozy, boozy meat market, invite Paris Hilton to show up for 20 … [Read more...] about Nanomarketing