I recently got an email from someone whose comments aren’t going through on that other blog I write for. I let him know that the spam plugin Akismet was probably snagging them, and he responded to let me know that was a “piss poor” answer. Apparently I should dig through the tens of thousands of spam messages to find his comments. Which, given … [Read more...] about The Law of Anti-Attraction
Remember in the old cartoons, when Bugs Bunny fell off a 90-story building and then emerged shaking his head with a funny little rattle? That’s kind of what I feel like. :) … [Read more...] about How to Get Rich and Crazy on the Internet
I’ve been spending more time lately teaching folks who are new to marketing, and I’m finding it really fascinating. The same themes come up again and again. These are people who had an interesting idea for a product to sell or a service to market, but they run up against a horrid scary intimidating wall: marketing. (And even scarier, its … [Read more...] about What Makes Marketing Hard?
If you’re doing any social media marketing at all, you know the drill. It’s all about showing up. Being your authentic self. Showing that you’re a trustworthy human being, making a connection, reaching out one-to-one. The cornerstone idea of this blog is that if you can create more remarkable relationships with your customers, you’ll have a more … [Read more...] about How to Get Any Work Done (When Connecting Is Your Job)