Human beings are wired funny. We were given these giant brains so we could be creative, could think of new ways to do things, could come up with incredible new inventions. We even have opposable thumbs, with which we can make all kinds of nifty tools like the wheel, the printing press, and Twitter. But we also have a big scary alarm that goes off … [Read more...] about Dumb Things Small Businesses Do #7: Following the Herd
small business
Dumb Things Small Businesses Do #6: Ingratitude
So instead of the obligatory Thanksgiving post where we talk about gratitude (don't get me wrong, I think gratitude is awesome), I'm going to assume you know enough to stop for a second and remember how much amazing stuff is in your life. How many fantastic people, how much material abundance (even when it doesn’t feel that way), how much … [Read more...] about Dumb Things Small Businesses Do #6: Ingratitude
Dumb Things Small Businesses Do #5: The Worst Number
Primordial marketing guru Dan Kennedy likes to say that "One is the worst number in business." I agree with this, and I'll take it a little farther. If there's an important "one" in your business, you don't have a business. You have a project that may or may not continue to make money. Especially in times of rapid change and uncertainty, "one" is … [Read more...] about Dumb Things Small Businesses Do #5: The Worst Number
Dumb Things Small Businesses Do #4: Thinking It’s About You
Remember my hapless entrepreneur from last week? He dug himself a giant scary financial hole because he was so in love with his vision of his product that he didn't bother to get any feedback from actual customers. In fact, he tended to think of his customers as an annoying necessity. They kept calling with their stupid support questions, keeping … [Read more...] about Dumb Things Small Businesses Do #4: Thinking It’s About You
