It would be nice if we could just tell people how great we are and they'd then buy our stuff, wouldn't it? Annoyingly, it hardly ever works that way. Prospects have an irritating collection of reasons they don't want to buy, don’t have time to talk to us now, and don't take their credit cards out of their wallets. Fortunately for us, human nature … [Read more...] about Objection Blaster Series #1: Capturing Attention
marketing
How Tasty Are Your Chips and Salsa?
One of the great things about going out for Mexican food is getting that free chips and salsa. Of course, it isn't really free. The cost gets folded into the price you pay for your carnitas tacos or the killer chicken enchiladas. But it feels like a great free gift, which is part of what makes it so enjoyable. Good content marketing uses free … [Read more...] about How Tasty Are Your Chips and Salsa?
Relationship Marketing Series #6, Connect With One Person
Even though (with any luck) you're marketing to lots and lots of people, no one wants to be a faceless speck in a crowd. Maybe it's a result of the industrial age. Yes, we like to be in tribes, but tribes are small, intimate things. A tribe might be 8 people or 80, but it's not 80,000. The greater the scale we have to deal with in our jobs, our … [Read more...] about Relationship Marketing Series #6, Connect With One Person
Email Marketing: How Not to Be a Dirty Rotten Spammer
Do you remember when you were a kid and crossed the street without looking? Remember how mad your mom got? Even if you were within your legal rights and crossing in a crosswalk, it just takes one oncoming car that doesn't see you and you're flatter than Wile E. Coyote. The "official" definition of spam is unsolicited bulk email with a commercial … [Read more...] about Email Marketing: How Not to Be a Dirty Rotten Spammer
