OK, spoiler alert, No. :) But we do see it all around. High-pressure, creepy folks who insinuate their way into our attention, and then tell lies and half-truths to sell their stuff. It's particularly prevalent in what I do for a living, which is teaching people about marketing and business. But by no means is the creepiness confined to that … [Read more...] about Do You Have to be a Soulless Shitweasel to be a Good Salesperson?
marketing
Mud on my Face, and a Marketing Revelation
This is a guest post by Pamela Wilson Last summer, in Boston for a few days on vacation, I wandered into a local mall. I ended up in a store that specializes in soaps and bath-type products that look handmade, and have very basic packaging. Here's what happened. … [Read more...] about Mud on my Face, and a Marketing Revelation
What Makes Marketing Hard?
I’ve been spending more time lately teaching folks who are new to marketing, and I’m finding it really fascinating. The same themes come up again and again. These are people who had an interesting idea for a product to sell or a service to market, but they run up against a horrid scary intimidating wall: marketing. (And even scarier, its … [Read more...] about What Makes Marketing Hard?
Sing with Your Own Voice
Be yourself. Everyone else is already taken. ~Dean Hunt &, apparently, Oscar Wilde I was chatting with the smartest marketing princess on earth the other day, and we were talking about how few products and services are actually unique. All marketing advice is basically rehashed John Caples and Claude Hopkins, sometimes with a few Gene Schwartz … [Read more...] about Sing with Your Own Voice
