I wish I could remember who turned me on to Nancy Boy. I’ve never been to their shop, never met them in person, although I have every plan to make a pilgrimage one of these days. All I can remember is that someone said, “You like all that email newsletter stuff, you have to get Nancy Boy’s. It’s . . . well, it’s amazing.” And it … [Read more...] about Things You Can Learn from a Nancy Boy
marketing
Objection Blaster Series #3: Dakara Nani? (So What?)
Once you have your foot in the door and you've addressed the First Great Objection (I don't have time to talk to salespeople), you've got no more than a few seconds to prove you're worthy of keeping that attention. You're coming up to the Second Great Objection, which is Why am I spending time listening to you?, also known as Who cares? Or, in … [Read more...] about Objection Blaster Series #3: Dakara Nani? (So What?)
Email Marketing: What’s an Autoresponder, and Do I Need One?
I like Perry Marshall. I think he's a smart guy. And I think the recent class he gave on autoresponders (sequences of email messages that fire off in a specified order) was probably worth the $4,000 he charged for it. But since he's not giving the class at the moment, and if you don't happen to have $4,000, I thought I'd expand on a few good … [Read more...] about Email Marketing: What’s an Autoresponder, and Do I Need One?
Objection Blaster Series #2: The Zen of Selling
This is the second in a six- or seven-part series (maybe more if I come up with a bunch of great ideas) on overcoming sales objections. But before I start in on today's post, I want to be sure you know what objections are. Basically, every sale has two major components. The first part lets prospects know what you have to offer, and on what terms. … [Read more...] about Objection Blaster Series #2: The Zen of Selling
