Halloween doesn't get the respect it deserves. It's a great holiday to tweak your thinking and consider unconventional tactics. As we try on new identities and new ways to coerce strangers into giving us candy, maybe it's time to dust off some of our outdated ideas. Today, I thought I'd take a look at what the legendary character Sweeney Todd can … [Read more...] about The Sweeney Todd Guide to Blogging
Dumb Things Small Businesses Do: #2: Failing to Make a Business Plan
Don't think I can't see what you're doing right now. You're making that face you have, and muttering, "Ugh, crap, business plan. Can't I just stab my eye with a fork and we'll call it good?" I am right there with you, my friend. But hear me out. That long complicated thing the SBA calls a business plan? That's not a business plan. That's … [Read more...] about Dumb Things Small Businesses Do: #2: Failing to Make a Business Plan
Two Cool Things
Two quick notes before you get the second installation of the "7 Dumb Things." The Age of Conversation is Here! The Age of Conversation is an insane project managed by Drew McLellan and Gavin Heaton, in which 237 cats bloggers and marketing pros from 16 countries were herded brought together on a collaborative project about this new social media … [Read more...] about Two Cool Things
7 Things Dumb Small Businesses Do That You Can’t Afford (Especially Now)
Last time we covered the painful, expensive mistakes made by Big Dumb Companies. That was fun, but the clever Michael Martine had the brilliant idea of talking about what small companies do that's just as dumb. Which saved me all the trouble of bending my brain to think of a post topic, so yay for Michael. This week I'm going to try something … [Read more...] about 7 Things Dumb Small Businesses Do That You Can’t Afford (Especially Now)
