Maybe today you're feeling all kinds of things. Up in the air, stressed out. Maybe fearful, maybe hopeful. We knew it would take time to get certainty this week, and here we are. For today, I have a suggestion for you. And for any day that's stressful, that's full of big feelings, and that's got you feeling overwhelmed, this suggestion … [Read more...] about A brief but powerful technique if you’re feeling emotionally overwhelmed
writing
Why is it so hard to make time for creativity?
I think most of us are pretty connected to the idea that a full life includes creativity. We're meant to draw, paint, sing, dance, and tell stories. Virtually all little kids do these things. And then we "grow out" of them. And that's sad. I spend tons of time with creative people. I also spend time with people who feel they aren't creative … [Read more...] about Why is it so hard to make time for creativity?
The real difference between scuzzy and cool copywriting
I've been thinking for (literally) years now about the elements that make the difference between "ugh" pushy copywriting and the kind of copywriting that makes you actually like the company that puts it out. For the same kind of product or service, one company will create copy that makes me want to run a million miles away. And another … [Read more...] about The real difference between scuzzy and cool copywriting
The secret to a great writing career … isn’t a secret
I've been a working writer for a few decades now. And in the past 10 years or so, I've had the additional privilege of being able to teach commercial writers how to get better gigs, and how do a better job with them. As I look around at advice given to aspiring copywriters, there's a weird piece of advice that I see all the time. Success as a … [Read more...] about The secret to a great writing career … isn’t a secret
