What's cooler than an authority website? There's a word that comes up a lot when people talk about strong, business-building content: Flagship. You can build flagship content, and you can even build out an entire flagship site. But you know what's even better than that? A mothership. What's a mothership website? A mothership is a … [Read more...] about Beyond the Authority Website: Build Your Content Mothership
Websites are great. Except when they aren't. Way back in the day, when my son was just a toddler, I was stuck in a job that made me cranky and miserable. I had a weird skill set ("content marketing" wasn't a thing people really understood back then) and finding another office gig wasn't happening. So I made one of those decisions that seems … [Read more...] about 3 Reasons We Get Stuck with Websites We Don’t Love
Counting on my fingers and toes, I realized the other day that I've been making a living as a writer for about 30 years. As my friend Erico likes to say, holy sheet. I've written books, articles, a serialized novella, countless blog posts and podcast scripts, a zillion session outlines for classes, sales pages, email sequences, workbooks, and … [Read more...] about This week: Brand-new workshop on creativity for the long haul
I think most of us are pretty connected to the idea that a full life includes creativity. We're meant to draw, paint, sing, dance, and tell stories. Virtually all little kids do these things. And then we "grow out" of them. And that's sad. I spend tons of time with creative people. I also spend time with people who feel they aren't creative … [Read more...] about Why is it so hard to make time for creativity?