A few years ago, I did some consulting for a business owner. We were throwing around some ideas for PR and word of mouth marketing. (I didn't end up working with him, for a variety of reasons.) He was dead sure he was creating the next Amazon. He'd built his product from scratch. He had some experience in the same business as his customers, and he … [Read more...] about Dumb Things Small Businesses Do #3: Getting Upside Down
small business success
Dumb Things Small Businesses Do: #2: Failing to Make a Business Plan
Don't think I can't see what you're doing right now. You're making that face you have, and muttering, "Ugh, crap, business plan. Can't I just stab my eye with a fork and we'll call it good?" I am right there with you, my friend. But hear me out. That long complicated thing the SBA calls a business plan? That's not a business plan. That's … [Read more...] about Dumb Things Small Businesses Do: #2: Failing to Make a Business Plan
7 Things Big Dumb Companies Do That You Can’t Afford (Especially Now)
Not every big company is dumb. There are actually a decent number of big smart companies that do things we can learn from. But big, well-capitalized companies have a mortal enemy: inertia. It's very hard to change the direction they're already headed. It's very hard to fix the cultural mistakes that have been ingrained in the company since its … [Read more...] about 7 Things Big Dumb Companies Do That You Can’t Afford (Especially Now)
