So instead of the obligatory Thanksgiving post where we talk about gratitude (don't get me wrong, I think gratitude is awesome), I'm going to assume you know enough to stop for a second and remember how much amazing stuff is in your life. How many fantastic people, how much material abundance (even when it doesn’t feel that way), how much … [Read more...] about Dumb Things Small Businesses Do #6: Ingratitude
small business marketing
7 Things Dumb Small Businesses Do That You Can’t Afford (Especially Now)
Last time we covered the painful, expensive mistakes made by Big Dumb Companies. That was fun, but the clever Michael Martine had the brilliant idea of talking about what small companies do that's just as dumb. Which saved me all the trouble of bending my brain to think of a post topic, so yay for Michael. This week I'm going to try something … [Read more...] about 7 Things Dumb Small Businesses Do That You Can’t Afford (Especially Now)
Relationship Marketing Series #2: Don’t Be a Bad Boyfriend
Most businesses spend most of their marketing budget finding new customers. That's because finding new customers is expensive. Prospective customers tend to spend a lot of time viewing you with fear and suspicion. They know you're trying to sell them something, and they don't trust anything you say. After all, you just might turn out to be … [Read more...] about Relationship Marketing Series #2: Don’t Be a Bad Boyfriend
