Once you have your foot in the door and you've addressed the First Great Objection (I don't have time to talk to salespeople), you've got no more than a few seconds to prove you're worthy of keeping that attention. You're coming up to the Second Great Objection, which is Why am I spending time listening to you?, also known as Who cares? Or, in … [Read more...] about Objection Blaster Series #3: Dakara Nani? (So What?)
sales objections
Objection Blaster Series #2: The Zen of Selling
This is the second in a six- or seven-part series (maybe more if I come up with a bunch of great ideas) on overcoming sales objections. But before I start in on today's post, I want to be sure you know what objections are. Basically, every sale has two major components. The first part lets prospects know what you have to offer, and on what terms. … [Read more...] about Objection Blaster Series #2: The Zen of Selling
Objection Blaster Series #1: Capturing Attention
It would be nice if we could just tell people how great we are and they'd then buy our stuff, wouldn't it? Annoyingly, it hardly ever works that way. Prospects have an irritating collection of reasons they don't want to buy, don’t have time to talk to us now, and don't take their credit cards out of their wallets. Fortunately for us, human nature … [Read more...] about Objection Blaster Series #1: Capturing Attention
