They wreck our stuff, kill our sleep and chase away our non-parenting friends. But we still love 'em and want to take care of them. I've learned a lot about effective persuasive communication from my three-year-old. And it only makes sense. Toddlers are too small to do much, and lack their own credit cards, but they need the same food, shelter, … [Read more...] about The Toddler’s Guide to Salesmanship
marketing
The Most Satisfying Marketing Position
In a comment conversation on Caroline Middlebrook's blog, I remembered a great riff from Permission Marketing. Godin talks about two ways to get married. Traditional or "interruption" marketing has you conducting a bunch of demographic analysis to find the perfect singles bar. Then you buy a really flashy suit and shoes, and spend an evening … [Read more...] about The Most Satisfying Marketing Position
Is Your Tactic Remarkable, or Just a Gimmick?
Putting a dollar bill in your direct mail advertising was a great gimmick when people started doing it. There's a lot of energy in physical money, and for awhile it was a terrific way to attract attention. Some marketers even used $20 bills for certain highly targeted campaigns. One high roller is reputed to have used $100 bills, sent via FedEx, in … [Read more...] about Is Your Tactic Remarkable, or Just a Gimmick?
Your Business’s Health: Crucial Facts Your Ad Agency Forgot to Mention
There's an almost crushing amount of information floating around about how to do all this marketing stuff. I'm very sympathetic to little businesses that feel like the whole thing is just too overwhelming and wouldn't it be easier to just get an ad agency? They're the experts, right? Most of us aren't doing our own plumbing or wiring, so how come … [Read more...] about Your Business’s Health: Crucial Facts Your Ad Agency Forgot to Mention
