Putting a dollar bill in your direct mail advertising was a great gimmick when people started doing it. There's a lot of energy in physical money, and for awhile it was a terrific way to attract attention. Some marketers even used $20 bills for certain highly targeted campaigns. One high roller is reputed to have used $100 bills, sent via FedEx, in … [Read more...] about Is Your Tactic Remarkable, or Just a Gimmick?
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Your Business’s Health: Crucial Facts Your Ad Agency Forgot to Mention
There's an almost crushing amount of information floating around about how to do all this marketing stuff. I'm very sympathetic to little businesses that feel like the whole thing is just too overwhelming and wouldn't it be easier to just get an ad agency? They're the experts, right? Most of us aren't doing our own plumbing or wiring, so how come … [Read more...] about Your Business’s Health: Crucial Facts Your Ad Agency Forgot to Mention
Is Your Good Taste Costing You Customers?
Here's an entertaining video, well-crafted to be virally passed along. Your designer might already have sent it to you. It was passed along to me, I snickered, and sent it to some fellow marketing geeks in my office. You can study it as a useful example of how to make a video that will get passed along, and it does well at that. But I thought it … [Read more...] about Is Your Good Taste Costing You Customers?
The advertising art of Dr. Seuss
Back before he was the genius behind "Red Fish, Blue Fish," Dr. Seuss was the nom de guerre of a young advertising guy named Theodore Geisel. Very cool.read more | digg story … [Read more...] about The advertising art of Dr. Seuss
