If you’re doing any social media marketing at all, you know the drill. It’s all about showing up. Being your authentic self. Showing that you’re a trustworthy human being, making a connection, reaching out one-to-one. The cornerstone idea of this blog is that if you can create more remarkable relationships with your customers, you’ll have a more … [Read more...] about How to Get Any Work Done (When Connecting Is Your Job)
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Social Media Workshop: The Imaginary Friends Who Live in Your Typewriter
"Imaginary friends who live in my typewriter" is my friend Gavin's term for people he knows from online. I met Gavin on The WELL and he's a classic example of the friends I've made in online communities--smart, accomplished, and interesting. The WELL has a long tradition of supplementing online community with offline get-togethers. That might be … [Read more...] about Social Media Workshop: The Imaginary Friends Who Live in Your Typewriter
The Three Bears of Social Media Marketing: Part 3 (Baby Bear)
By Sonia Simone OK, if Mama Bear is about conversation and connection, and Papa Bear is about listening more than you talk (sometimes known as lurking), what's Baby Bear? Baby Bear makes friends easily, and he always has a lot to say. He can be awfully cute—even adorable, if you do it right. So I hope you'll forgive him for not … [Read more...] about The Three Bears of Social Media Marketing: Part 3 (Baby Bear)
The Three Bears of Social Media Marketing: Part 2 (Papa Bear)
By Sonia Simone OK, the Mama Bear of social media marketing is the customer conversation model. It's about connection, warm fuzzies, community, all that good stuff. The Papa Bear model isn't quite so fuzzy. I call it Papa Bear because it's the model that makes the most sense for gigantic organizations, but it can also be an important … [Read more...] about The Three Bears of Social Media Marketing: Part 2 (Papa Bear)
