I can recommend this smart, thoughtful post (and not just because she added me as a recommended newsletter--although really, that does show what a brainy and perceptive person she is, doesn't it?) about creating bulletproof newsletters. The takeaway for me is to give even more goodies as links in my e-newsletter. All of your communication needs … [Read more...] about How to Write a Bulletproof Newsletter
small business
The Absence of Fear is not Courage. The Absence of Fear is Mental Illness.
I am awfully pleased for my friend Naomi, who made the front page of Digg yesterday with this post: What to do when you're scared sh*tless. (Sphinn censored the name by dropping the last word, respectful asterisk and all. How sad is that? It's also a study in what differentiates a great headline from a mediocre one.) For those who will read … [Read more...] about The Absence of Fear is not Courage. The Absence of Fear is Mental Illness.
Trust me, I’m a marketer
The Internet has connected more human beings than any invention in history. Not organized religion, not Communism, not Amway. Does all this connection make us more trusting, loving, and spiritually evolved? How spiritually evolved do you feel deleting your 30th all-herbal Viagra spam of the day? Or that email letting you know how lucky you … [Read more...] about Trust me, I’m a marketer
Biker Jim’s Remarkable Hot Dog Experience
I have a weakness for hot dogs, which, while embarrassing, is not nearly as embarrassing as some things I could admit to. I can see two hot dog stands from my office window. One is a generic little cart run by a generic little Russian guy. The other is Biker Jim's Gourmet Dogs. Biker Jim has a big shiny grill. His logo is a grinning skull with … [Read more...] about Biker Jim’s Remarkable Hot Dog Experience
