Image by mape_s CSR is the hot new acronym in corporate PR, standing for Corporate Social Responsibility. Essentially, the idea translates into companies taking care of issues other than their own immediate financial interests--the environment, worker safety, the health of surrounding communities, etc. It's certainly not a new idea, but it's … [Read more...] about Make Compassion a Competitive Advantage
small business
Is Your Tactic Remarkable, or Just a Gimmick?
Putting a dollar bill in your direct mail advertising was a great gimmick when people started doing it. There's a lot of energy in physical money, and for awhile it was a terrific way to attract attention. Some marketers even used $20 bills for certain highly targeted campaigns. One high roller is reputed to have used $100 bills, sent via FedEx, in … [Read more...] about Is Your Tactic Remarkable, or Just a Gimmick?
Relationship Marketing Series #2: Don’t Be a Bad Boyfriend
Most businesses spend most of their marketing budget finding new customers. That's because finding new customers is expensive. Prospective customers tend to spend a lot of time viewing you with fear and suspicion. They know you're trying to sell them something, and they don't trust anything you say. After all, you just might turn out to be … [Read more...] about Relationship Marketing Series #2: Don’t Be a Bad Boyfriend
Your Business’s Health: Crucial Facts Your Ad Agency Forgot to Mention
There's an almost crushing amount of information floating around about how to do all this marketing stuff. I'm very sympathetic to little businesses that feel like the whole thing is just too overwhelming and wouldn't it be easier to just get an ad agency? They're the experts, right? Most of us aren't doing our own plumbing or wiring, so how come … [Read more...] about Your Business’s Health: Crucial Facts Your Ad Agency Forgot to Mention
