Not every big company is dumb. There are actually a decent number of big smart companies that do things we can learn from. But big, well-capitalized companies have a mortal enemy: inertia. It's very hard to change the direction they're already headed. It's very hard to fix the cultural mistakes that have been ingrained in the company since its … [Read more...] about 7 Things Big Dumb Companies Do That You Can’t Afford (Especially Now)
small business
Email Marketing: What’s an Autoresponder, and Do I Need One?
I like Perry Marshall. I think he's a smart guy. And I think the recent class he gave on autoresponders (sequences of email messages that fire off in a specified order) was probably worth the $4,000 he charged for it. But since he's not giving the class at the moment, and if you don't happen to have $4,000, I thought I'd expand on a few good … [Read more...] about Email Marketing: What’s an Autoresponder, and Do I Need One?
Linky Thursday, September 18, 2008
b.schrade's anemone & bee from Flickr Creative Commons I haven't done one of these in way too long. Here's a collection of tasty links I've found that I think you will enjoy. I'm hoping to reach out more in the blog over the coming months, so look for more of these! Naomi at Ittybiz has announced that she's going to bring down her amazing … [Read more...] about Linky Thursday, September 18, 2008
How Tasty Are Your Chips and Salsa?
One of the great things about going out for Mexican food is getting that free chips and salsa. Of course, it isn't really free. The cost gets folded into the price you pay for your carnitas tacos or the killer chicken enchiladas. But it feels like a great free gift, which is part of what makes it so enjoyable. Good content marketing uses free … [Read more...] about How Tasty Are Your Chips and Salsa?
