A Compelling Headline to Introduce Your Website’s Unique Appeal Welcome to [Name of Your Website or Business] – the answer to the question your prospects are looking for. [A photo of your founder or employees is recommended to personalize this page] A smart About Page is an important part of keeping the attention of your audience. It’s one … [Read more...] about About
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How To Write For Regular Readers
Yes, it’s a guest post! My friend and all-around wise dude Charlie Gilkey graciously offered me this guest post as a way to rouse Remarkable Communication gently from its slumber. This is the second part of the How To Blog Like Shakespeare series from Charlie Gilkey. Check out How To Write For New Readers if you missed Part 1. Regular readers are … [Read more...] about How To Write For Regular Readers
What Makes Marketing Hard? #4: I Don’t Have the Skills
Thanks for being so patient! I got buried under an avalanche-sized to-do list getting ready for the talk I gave to the Glazer-Kennedy folks in Atlanta. (You can find an alternate version of the talk on Copyblogger, I ended up framing it around the “7 Harsh Realities of Social Media Marketing.”) But I’m back in the saddle and back to the “What … [Read more...] about What Makes Marketing Hard? #4: I Don’t Have the Skills
Things You Can Learn from a Nancy Boy
I wish I could remember who turned me on to Nancy Boy. I’ve never been to their shop, never met them in person, although I have every plan to make a pilgrimage one of these days. All I can remember is that someone said, “You like all that email newsletter stuff, you have to get Nancy Boy’s. It’s . . . well, it’s amazing.” And it … [Read more...] about Things You Can Learn from a Nancy Boy
