What's cooler than an authority website? There's a word that comes up a lot when people talk about strong, business-building content: Flagship. You can build flagship content, and you can even build out an entire flagship site. But you know what's even better than that? A mothership. What's a mothership website? A mothership is a … [Read more...] about Beyond the Authority Website: Build Your Content Mothership
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Things to Do Before You Get Famous
Last year, internationally celebrated violinist Joshua Bell tried an experiment. He took his violin (a Stradivarius built in 1713, worth about $3.5 million) into the Washington, D.C. Metro and played for about 45 minutes. If you want to get cheap seats to hear Joshua Bell perform, expect to pay at least $100. So who stopped to listen to him play … [Read more...] about Things to Do Before You Get Famous
The Nice Guy’s Guide to Authority
I'm a big fan of being a nice guy. (I'm using "guy" in a gender-neutral way here. Feel free to read it as "gy" if that floats your boat.) The kind of marketing I practice doesn't work too well for jerks. It relies on spending sustained quality time with your customers—and who wants to spend all that time with a jerk? But sometimes nice guys … [Read more...] about The Nice Guy’s Guide to Authority
What Romance Novels Can Teach You About Copywriting
By Sonia Simone The latest Copyblogger post! It's been getting some very nice comments, which always makes me feel warm & fuzzy. http://www.copyblogger.com/romance-novels/ … [Read more...] about What Romance Novels Can Teach You About Copywriting
