It would be nice if we could just tell people how great we are and they'd then buy our stuff, wouldn't it? Annoyingly, it hardly ever works that way. Prospects have an irritating collection of reasons they don't want to buy, don’t have time to talk to us now, and don't take their credit cards out of their wallets. Fortunately for us, human nature … [Read more...] about Objection Blaster Series #1: Capturing Attention
How Tasty Are Your Chips and Salsa?
One of the great things about going out for Mexican food is getting that free chips and salsa. Of course, it isn't really free. The cost gets folded into the price you pay for your carnitas tacos or the killer chicken enchiladas. But it feels like a great free gift, which is part of what makes it so enjoyable. Good content marketing uses free … [Read more...] about How Tasty Are Your Chips and Salsa?
Beatrix Kiddo’s Guide to Making It Happen
Did you happen to see Kill Bill? Quentin Tarantino, in his infinite wisdom, swirled two good and completely incompatible movies together to create a pair of interesting but confused train wrecks. I happen to like the slow-moving parts, because I'm weird. People hacking each other up with swords bores me, but I really like long conversations where … [Read more...] about Beatrix Kiddo’s Guide to Making It Happen
Happy Birthday To Me
Please join me in wishing Remarkable Communication a happy birthday! I started the blog exactly a year ago, on August 11, 2007. You'll get a real post later this week, but today I hope you'll indulge me as I look back over the year. I'm not one whose blog rocketed out of the ground--I've build traffic slowly and steadily, and I'm just now … [Read more...] about Happy Birthday To Me
