The hardest thing about small business is getting started. In the past few weeks, I keep getting email from lovely people who want to launch a business, but they don't know where to begin. They're overwhelmed, confused, and in a lot of cases, pretty scared. Since I've obsessively looked at dozens (maybe hundreds) of resources on just this topic, I … [Read more...] about 14 Must-Have Resources to Get Your Small Business Off the Ground
The Sweeney Todd Guide to Blogging
Halloween doesn't get the respect it deserves. It's a great holiday to tweak your thinking and consider unconventional tactics. As we try on new identities and new ways to coerce strangers into giving us candy, maybe it's time to dust off some of our outdated ideas. Today, I thought I'd take a look at what the legendary character Sweeney Todd can … [Read more...] about The Sweeney Todd Guide to Blogging
Dumb Things Small Businesses Do: #2: Failing to Make a Business Plan
Don't think I can't see what you're doing right now. You're making that face you have, and muttering, "Ugh, crap, business plan. Can't I just stab my eye with a fork and we'll call it good?" I am right there with you, my friend. But hear me out. That long complicated thing the SBA calls a business plan? That's not a business plan. That's … [Read more...] about Dumb Things Small Businesses Do: #2: Failing to Make a Business Plan
Two Cool Things
Two quick notes before you get the second installation of the "7 Dumb Things." The Age of Conversation is Here! The Age of Conversation is an insane project managed by Drew McLellan and Gavin Heaton, in which 237 cats bloggers and marketing pros from 16 countries were herded brought together on a collaborative project about this new social media … [Read more...] about Two Cool Things
