What's cooler than an authority website? There's a word that comes up a lot when people talk about strong, business-building content: Flagship. You can build flagship content, and you can even build out an entire flagship site. But you know what's even better than that? A mothership. What's a mothership website? A mothership is a … [Read more...] about Beyond the Authority Website: Build Your Content Mothership
3 Reasons We Get Stuck with Websites We Don’t Love
Websites are great. Except when they aren't. Way back in the day, when my son was just a toddler, I was stuck in a job that made me cranky and miserable. I had a weird skill set ("content marketing" wasn't a thing people really understood back then) and finding another office gig wasn't happening. So I made one of those decisions that seems … [Read more...] about 3 Reasons We Get Stuck with Websites We Don’t Love
The Crucial Difference between Shame and Accountability
The other day I ran across this quote: "The key, if you want to build habits that last, is to join a group where the desired behavior is the normal behavior." - James Clear I like Clear's work, and I like this quote. But. In my opinion, it's really important to put this quote in the right context. Because if the context is unhealthy, … [Read more...] about The Crucial Difference between Shame and Accountability
Why it’s never “just business”
It frustrates me when people use expressions like, "It's just business" to justify gross behavior. Because business problems are pretty much all "human being problems." (Business being made up of people, and all.) In tomorrow's issue of The Fierce, I'm going to look at one of the Great Big Drivers of human behavior. Much like fire, … [Read more...] about Why it’s never “just business”
