You know what makes selling really annoying? When people don’t buy. Man, is that irritating. Those pesky customers have reasons they’re not buying from you today, and salespeople call these reasons “objections.” This is post four in a series talking about what, as copywriters, we’re going to do to blast those objections into zillions of harmless … [Read more...] about Objection Blaster #4: Why You?
Sing with Your Own Voice
Be yourself. Everyone else is already taken. ~Dean Hunt &, apparently, Oscar Wilde I was chatting with the smartest marketing princess on earth the other day, and we were talking about how few products and services are actually unique. All marketing advice is basically rehashed John Caples and Claude Hopkins, sometimes with a few Gene Schwartz … [Read more...] about Sing with Your Own Voice
How to Beat a Terrible, Horrible, No Good, Very Bad Mood (in About an Hour)
"I went to sleep with gum in my mouth and now there's gum in my hair and when I got out of bed this morning I tripped on the skateboard and by mistake I dropped my sweater in the sink while the water was running and I could tell it was going to be a terrible, horrible, no good, very bad day." Don’t get me wrong. I’m not knocking bad … [Read more...] about How to Beat a Terrible, Horrible, No Good, Very Bad Mood (in About an Hour)
Things You Can Learn from a Nancy Boy
I wish I could remember who turned me on to Nancy Boy. I’ve never been to their shop, never met them in person, although I have every plan to make a pilgrimage one of these days. All I can remember is that someone said, “You like all that email newsletter stuff, you have to get Nancy Boy’s. It’s . . . well, it’s amazing.” And it … [Read more...] about Things You Can Learn from a Nancy Boy
