If you’re doing any social media marketing at all, you know the drill. It’s all about showing up. Being your authentic self. Showing that you’re a trustworthy human being, making a connection, reaching out one-to-one. The cornerstone idea of this blog is that if you can create more remarkable relationships with your customers, you’ll have a more … [Read more...] about How to Get Any Work Done (When Connecting Is Your Job)
How to Quit Being a Badass
I have a friend who’s creating a business. Actually, I have lots of friends who are creating businesses. And this is a story that reflects many of their journeys. One person inspired this particular story, but her story is the story of many people I know. She got an idea she was passionate about. She collected great advice. She worked out a … [Read more...] about How to Quit Being a Badass
Are You Sure Your Content MarketingStrategy Is a Good Fit?
When I was on vacation a few weeks ago, I went out to dinner with my friend Isabel. She wore a simple dress and a really cute cotton hoodie. Ever since I got home, I’ve been trying to find a hoodie just like it. So far, no luck. Why? … [Read more...] about Are You Sure Your Content MarketingStrategy Is a Good Fit?
What’s Your Tribe’s Secret Language?
I picked up a couple of Nancy Mitford novels while I was on vacation in Taos a few weeks ago. Mitford wrote acidly funny, impeccably observed novels about her own background, which was as a child of the minor aristocracy growing up in Great Britain between the world wars. It’s probably a bad idea for me to read any of the Mitfords (there were six … [Read more...] about What’s Your Tribe’s Secret Language?
