Most businesses spend most of their marketing budget finding new customers. That's because finding new customers is expensive. Prospective customers tend to spend a lot of time viewing you with fear and suspicion. They know you're trying to sell them something, and they don't trust anything you say. After all, you just might turn out to be … [Read more...] about Relationship Marketing Series #2: Don’t Be a Bad Boyfriend
marketing
Your Business’s Health: Crucial Facts Your Ad Agency Forgot to Mention
There's an almost crushing amount of information floating around about how to do all this marketing stuff. I'm very sympathetic to little businesses that feel like the whole thing is just too overwhelming and wouldn't it be easier to just get an ad agency? They're the experts, right? Most of us aren't doing our own plumbing or wiring, so how come … [Read more...] about Your Business’s Health: Crucial Facts Your Ad Agency Forgot to Mention
How to Write a Bulletproof Newsletter
I can recommend this smart, thoughtful post (and not just because she added me as a recommended newsletter--although really, that does show what a brainy and perceptive person she is, doesn't it?) about creating bulletproof newsletters. The takeaway for me is to give even more goodies as links in my e-newsletter. All of your communication needs … [Read more...] about How to Write a Bulletproof Newsletter
Make a Connection for 50 Cents
Nice post a few weeks ago from Church of the Customer (found them today on Seth's blog, good stuff) about the art of the thank-you note. A handwritten note is about the cheapest and easiest way to make a memorable micro-connection. But when you're going to be memorable, take an extra minute to get it right. I'd add two suggestions to Church of … [Read more...] about Make a Connection for 50 Cents
