As you're assembling the pieces of your content marketing program, I've often heard the question, When's the right time to start an email list? And the answer is pretty much the same as the timing for planting a tree. The best time was 10 years ago. The second-best time is today. via GIPHY In fact, if you don't have anything in place at … [Read more...] about What’s the best time to start an email list or newsletter?
Email Marketing: What’s an Autoresponder, and Do I Need One?
I like Perry Marshall. I think he's a smart guy. And I think the recent class he gave on autoresponders (sequences of email messages that fire off in a specified order) was probably worth the $4,000 he charged for it. But since he's not giving the class at the moment, and if you don't happen to have $4,000, I thought I'd expand on a few good … [Read more...] about Email Marketing: What’s an Autoresponder, and Do I Need One?
How Tasty Are Your Chips and Salsa?
One of the great things about going out for Mexican food is getting that free chips and salsa. Of course, it isn't really free. The cost gets folded into the price you pay for your carnitas tacos or the killer chicken enchiladas. But it feels like a great free gift, which is part of what makes it so enjoyable. Good content marketing uses free … [Read more...] about How Tasty Are Your Chips and Salsa?
Email Marketing: How Not to Be a Dirty Rotten Spammer
Do you remember when you were a kid and crossed the street without looking? Remember how mad your mom got? Even if you were within your legal rights and crossing in a crosswalk, it just takes one oncoming car that doesn't see you and you're flatter than Wile E. Coyote. The "official" definition of spam is unsolicited bulk email with a commercial … [Read more...] about Email Marketing: How Not to Be a Dirty Rotten Spammer
