I like Perry Marshall. I think he's a smart guy. And I think the recent class he gave on autoresponders (sequences of email messages that fire off in a specified order) was probably worth the $4,000 he charged for it. But since he's not giving the class at the moment, and if you don't happen to have $4,000, I thought I'd expand on a few good … [Read more...] about Email Marketing: What’s an Autoresponder, and Do I Need One?
copywriting
Objection Blaster Series #2: The Zen of Selling
This is the second in a six- or seven-part series (maybe more if I come up with a bunch of great ideas) on overcoming sales objections. But before I start in on today's post, I want to be sure you know what objections are. Basically, every sale has two major components. The first part lets prospects know what you have to offer, and on what terms. … [Read more...] about Objection Blaster Series #2: The Zen of Selling
A Favor to Ask of You
Michael Stelzner, the white paper guru, is running his annual contest for the year's Top 10 Blogs for Writers. Now's the time to submit your nominations--you have until this coming Friday, September 12. Write a comment on his post to nominate or vote for a blog. Now if Remarkable Communication happens to be your favorite writing blog, I would … [Read more...] about A Favor to Ask of You
Objection Blaster Series #1: Capturing Attention
It would be nice if we could just tell people how great we are and they'd then buy our stuff, wouldn't it? Annoyingly, it hardly ever works that way. Prospects have an irritating collection of reasons they don't want to buy, don’t have time to talk to us now, and don't take their credit cards out of their wallets. Fortunately for us, human nature … [Read more...] about Objection Blaster Series #1: Capturing Attention
