I don’t watch a lot of TV, but I do get to the gym a few times a week, generally right when Oprah is on. (Could be a lot worse. Jerry Springer, for example.) A few weeks ago, she had some of the old contestants from the reality show The Biggest Loser. This is, to me, vastly more interesting than watching the actual show could be. It’s one thing … [Read more...] about Oprah, The Biggest Loser, and Your Success
Pink Hair Blogging
Those of you who saw me at South by Southwest this year know that I’ve dyed my hair pink. * Along with What do you do?, I find Why did you dye your hair pink? an unanswerable question. But if I can’t answer it. I might be able to address it. (By the way, if you’re newish here, the babe in the photo is not me. She sure is cute, though, isn’t … [Read more...] about Pink Hair Blogging
What I Love About My Job
So yesterday I gave a talk at Naomi Dunford’s membership site, SpeakEasy. (SpeakEasy is closed to new members now, but I’ll let you know if/when it opens up again. I’m a member myself and I think it’s an amazing value.) I got to talk for an hour about all the things I’m a total dork about. Then I got to answer questions for another hour and a … [Read more...] about What I Love About My Job
Objection Blaster #4: Why You?
You know what makes selling really annoying? When people don’t buy. Man, is that irritating. Those pesky customers have reasons they’re not buying from you today, and salespeople call these reasons “objections.” This is post four in a series talking about what, as copywriters, we’re going to do to blast those objections into zillions of harmless … [Read more...] about Objection Blaster #4: Why You?