In a comment conversation on Caroline Middlebrook's blog, I remembered a great riff from Permission Marketing. Godin talks about two ways to get married. Traditional or "interruption" marketing has you conducting a bunch of demographic analysis to find the perfect singles bar. Then you buy a really flashy suit and shoes, and spend an evening … [Read more...] about The Most Satisfying Marketing Position
Archives for January 2008
Relationship Marketing Series #4: Show Up
My much-loved friend Jon once told me he lives by three rules: Show Up, Pay Attention, Don't Lie. He says that even when things get pretty hairy, those three are simple enough to remember. Over the years, I've found them a handy combination, and they actually do cover about 98% of what you have to deal with. They work just as well in the work … [Read more...] about Relationship Marketing Series #4: Show Up
Thriving in the Age of Conversation
It's official: we've passed through the Information Age. Some of us made it, some of us didn't. Ready or not, the new age is here: the Age of Conversation. Conversation is the new secret sauce. (It actually has been the secret sauce for a long time, but now we get nifty new tools to engage in more of it, and to hold conversations with a community … [Read more...] about Thriving in the Age of Conversation
Linky Wednesday: Resources for January 23, 2008
Here are some smart and useful posts I've found this week that I think you guys would enjoy. Drop a comment and let me know, should I do more link posts? I've avoided them in the past, but I'm coming to think that they can be pretty useful in themselves. Chris Brogan's Social Media Tool Kit. Ever wonder what tools to use to actually do all the … [Read more...] about Linky Wednesday: Resources for January 23, 2008