Is it just possible you could quit hoping for approval, begging for business, apologizing for your rates, or worrying about whether you’re providing enough value? Is it possible that you are, in fact, much smarter, cooler, and more valuable than you realize? An interesting little mindset dance . . .
It’s the secret to everything, but will they recognize it?
That’s the problem with secrets to everything, they are easy to see but hard to get.