Copyblogger is consistently one of my favorite blogs, and this article on powerful headlines is a good example of why. It’s the opposite of magic bean thinking—it’s about communicating effectively to make real connections. Brian Clark doesn’t just give the standard advice about copywriting, he digs into why that advice works and how to use it well.
(And yes, I poached his headline for this post. How could I resist?)
Thanks Sonia… I’ve been reading your blog for a couple weeks now. Good stuff!
Wow, great to have you here!