I met a woman recently who's a relationship marketing expert. Her expertise lies with big, household name companies--she uses different tactics, but most of them are various flavors of "frequent flyer" programs that reward ongoing customer relationships. She says that she gets the question all the time, "We only have budget for one … [Read more...] about Relationship Marketing or Social Media?
social media
Thriving in the Age of Conversation
It's official: we've passed through the Information Age. Some of us made it, some of us didn't. Ready or not, the new age is here: the Age of Conversation. Conversation is the new secret sauce. (It actually has been the secret sauce for a long time, but now we get nifty new tools to engage in more of it, and to hold conversations with a community … [Read more...] about Thriving in the Age of Conversation
