A young blogger recently came out of the closet. Her long-term relationship had just fallen apart, she was heartbroken, and she just didn't want to keep up any more pretenses. The interesting part wasn't coming out about her sexual orientation. Anyone who still cares about that is someone you can definitively do without. (Not counting your … [Read more...] about Relationship Marketing Series #3: Come Out of the Closet
relationship marketing
Relationship Marketing Series #2: Don’t Be a Bad Boyfriend
Most businesses spend most of their marketing budget finding new customers. That's because finding new customers is expensive. Prospective customers tend to spend a lot of time viewing you with fear and suspicion. They know you're trying to sell them something, and they don't trust anything you say. After all, you just might turn out to be … [Read more...] about Relationship Marketing Series #2: Don’t Be a Bad Boyfriend
Relationship Marketing Series #1: Create a Human Connection
This is the first in an occasional (in other words, whenever I get a wild hair) series on the essentials of relationship marketing. Relationship marketing focuses on nurturing ongoing relationships with customers, instead of strip-mining prospects for one-time purchases. There have been dozens of riffs on this over the last 15 years or so, with … [Read more...] about Relationship Marketing Series #1: Create a Human Connection
