One of the more useful ways to look at the world through your customer's eyes instead of your own is to ask what problem you're solving. If you're Apple, you can create a product that solves the "I don't have that object, and now that I've seen it I desperately want it" problem. Jimmy Choo solves that problem … [Read more...] about What Problem Do You Solve?
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Thought of the moment…
How I keep getting “deep work” done — even when focus is a challenge
Back in the early months of the pandemic, I noticed how many normally productive people were saying … [Read More...] about How I keep getting “deep work” done — even when focus is a challenge