I can recommend this smart, thoughtful post (and not just because she added me as a recommended newsletter--although really, that does show what a brainy and perceptive person she is, doesn't it?) about creating bulletproof newsletters. The takeaway for me is to give even more goodies as links in my e-newsletter. All of your communication needs … [Read more...] about How to Write a Bulletproof Newsletter
marketing communication
Build a better elevator pitch
We all know what an elevator pitch is, right? You’ve got 20 seconds to sell something as the elevator goes from the lobby to the 8th floor. What do you say? Sales pros, entrepreneurs looking for venture capital, chamber of commerce networkers scrounging for customers (even though every one of them is there to sell, not buy)--an elevator pitch is … [Read more...] about Build a better elevator pitch
No more broccoli ice cream
There's a great temptation to keep your best writing in your back pocket when you're writing newsletter or marketing copy, especially a "freebie" bait piece intended to attract the attention of prospects. We want to withhold the best stuff--the great advice, the most carefully-chosen words--for paying customers. But your newsletters, Web site, and … [Read more...] about No more broccoli ice cream
