Putting a dollar bill in your direct mail advertising was a great gimmick when people started doing it. There's a lot of energy in physical money, and for awhile it was a terrific way to attract attention. Some marketers even used $20 bills for certain highly targeted campaigns. One high roller is reputed to have used $100 bills, sent via FedEx, in … [Read more...] about Is Your Tactic Remarkable, or Just a Gimmick?
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Thought of the moment…
How I keep getting “deep work” done — even when focus is a challenge
Back in the early months of the pandemic, I noticed how many normally productive people were saying … [Read More...] about How I keep getting “deep work” done — even when focus is a challenge