A lot of folks are obsessed with making page one of Google. People who think Twitter is what birds do want to be number one on Google. I have a friend who does marketing for small law firms, some of whom have been known to ask her to get them on page one of Google even though they have no Web site. She is very nice about it. Depending on … [Read more...] about Beyond Google page one–10 ways to maximize your click-through
copywriting
My birthday present to Problogger–the linkbait book camp
The venerable and always useful Problogger is celebrating its third birthday with a great promotion. They're giving away lots of cool stuff, including a detailed copy makeover (up to 1,200 words) from me. Click here to learn more about the linkbait boot camp prize. Whether you're the lucky Problogger winner or you want to schedule a boot camp on … [Read more...] about My birthday present to Problogger–the linkbait book camp
No more broccoli ice cream
There's a great temptation to keep your best writing in your back pocket when you're writing newsletter or marketing copy, especially a "freebie" bait piece intended to attract the attention of prospects. We want to withhold the best stuff--the great advice, the most carefully-chosen words--for paying customers. But your newsletters, Web site, and … [Read more...] about No more broccoli ice cream
5 editor’s secrets to help you write like a pro
I do a lot of copyediting, both of books and advertising collateral. I'll let you in on a secret that still surprises me, although I've seen it hundreds of times now. If you looked at the raw work of most professional writers, you'd be pretty underwhelmed. Professional writers get work because they hit their deadlines, they stay on message, and … [Read more...] about 5 editor’s secrets to help you write like a pro
