One of the more useful ways to look at the world through your customer's eyes instead of your own is to ask what problem you're solving. If you're Apple, you can create a product that solves the "I don't have that object, and now that I've seen it I desperately want it" problem. Jimmy Choo solves that problem … [Read more...] about What Problem Do You Solve?
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Welcome to the brave new world
Remember that little Meatball Sundae post I made, about how you do something that isn't very smart and it's spread enthusiastically by millions of typing monkeys all over the Internet? If only I'd had the benefit of this example. (With thanks to Burns Auto Parts for the pointer, and their link.) Well-known site steals an image from Flickr … [Read more...] about Welcome to the brave new world
