They wreck our stuff, kill our sleep and chase away our non-parenting friends. But we still love 'em and want to take care of them. I've learned a lot about effective persuasive communication from my three-year-old. And it only makes sense. Toddlers are too small to do much, and lack their own credit cards, but they need the same food, shelter, … [Read more...] about The Toddler’s Guide to Salesmanship
communication
Relationship Marketing Series #3: Come Out of the Closet
A young blogger recently came out of the closet. Her long-term relationship had just fallen apart, she was heartbroken, and she just didn't want to keep up any more pretenses. The interesting part wasn't coming out about her sexual orientation. Anyone who still cares about that is someone you can definitively do without. (Not counting your … [Read more...] about Relationship Marketing Series #3: Come Out of the Closet
Be Happy, Make Money, Help Others
Maureen reminded me that it's really hard for many nonprofit organizations to get over their unhelpful mindset around money. Nonprofit workers often have limited (or hostile) ideas about wealth that get in the way of their goals to mobilize a lot of resources and help a lot of people. I've been working on some materials to try and help people get … [Read more...] about Be Happy, Make Money, Help Others
It’s Time to Get off our Ass and Save the World
Seth Godin directed our attention this morning to an organization called Room to Read, a nonprofit group that builds schools and libraries for children in some of the world's poorest rural communities. Here are some stats from their site. In the past seven years, they've built 287 schools, established more than 3,700 libraries, published 146 new … [Read more...] about It’s Time to Get off our Ass and Save the World
