Another great question from Seth Godin—if you weren't looking for anything in return from a friend, customer, or prospect, What's the most generous thing you could do? I'd probably build them a Squidoo lens. I'm indebted to Godin for writing a lot of stuff that's improved my thinking, and more recently for linking to my SquidWho lens about Pema … [Read more...] about Generosity
Squidoo
It’s the benefits, darling
I originally called this "It's the benefits, stupid," but this morning it occurred to me that a campaign slogan from the 1992 presidential campaign now officially qualifies as ancient history. Dang, I'm old. Anyway: I don't think anyone, anywhere has combined Leonard Cohen, the iPod, and cleft palate surgery in one piece of writing … [Read more...] about It’s the benefits, darling
Write your own dictionary
I've been working lately on a marketing dictionary. Ok, I've written two definitions so far. But as I run across marketing terms that are a little jargon-y to normal people (that is, those of us who aren't marketing geeks), I go ahead and create a new one. Creating a resource like this is one way to create marketing that gives value before you get … [Read more...] about Write your own dictionary
Squidoo lens on 21st century marketing techniques
There's a ton of marketing information on the Internet, and about 99% of it is awful. Unfortunately, most of what you'll find with a simple Google search points you to dubious get-rich-quick schemes or various flavors of spam. I created a Squidoo lens (essentially a tiny Web site) to talk about some of the legitimate oportunities that exist … [Read more...] about Squidoo lens on 21st century marketing techniques
