It's official: we've passed through the Information Age. Some of us made it, some of us didn't. Ready or not, the new age is here: the Age of Conversation. Conversation is the new secret sauce. (It actually has been the secret sauce for a long time, but now we get nifty new tools to engage in more of it, and to hold conversations with a community … [Read more...] about Thriving in the Age of Conversation
socialmedia
New Media Workshop: What Do You Do When the Conversation Gets Ugly?
There's a lot of inspiring rhetoric out there about "the conversation" that new media allows. Your customers will be able to extoll your purple cow to one another and make you disgustingly rich. The media will find you and enter into deep, soul searching conversation about your product or project. Other bloggers will link to you and bring you fame … [Read more...] about New Media Workshop: What Do You Do When the Conversation Gets Ugly?
Does Your Agency Make these Boneheaded PR Mistakes?
Something's in the air lately. I've seen a good half-dozen vitriolic blog posts this week about clueless PR pros, ham-fisted pitches, and birdbrained astroturf attempts. And while a journalist just throws a bad pitch away and rolls her eyes, a blogger will take positive glee in blogging your cluelessness for all to see. The Long Tail's Chris … [Read more...] about Does Your Agency Make these Boneheaded PR Mistakes?
Transparency and the meatball sundae
We live in a world where it is getting harder and harder to hide. For tens of thousands of years, people did bad stuff and no one ever found out. And if you did something rotten and someone did find out, it was pretty simple--you could bribe him, threaten him, or hit him over the head with something heavy. If you had important news to share, you … [Read more...] about Transparency and the meatball sundae
