By Sonia Simone Ittybiz is one of my two or three favorite blogs, and one of the few I read religiously every day. She helps small businesses with their marketing, and she has an amazing ability to cut through people's self delusion and help them figure out what they really do. Naomi gave us five questions to answer--privately for ourselves, … [Read more...] about What Do You Really Do?
small business
Oh, Grandma, What Big Lies You Tell
I recently heard a recording of a certain successful Internet marketer. The recording was made some years ago, before he got quite so successful. He was telling a seminar crowd how good he was at the "sincerity thing." He didn't quite come out and say he was faking his sweet, goofy, ordinary guy style. But let's just say that the … [Read more...] about Oh, Grandma, What Big Lies You Tell
Are We There Yet?
Have you ever signed up for an interesting-looking freebie online, only to regret it within 48 hours as you were deluged with offers to buy whatever stuff that particular individual was selling? You know the kind I mean. They make their first pitch, ok cool, fair enough. Then they follow it up. "Mr. Fancypants, did you get my last … [Read more...] about Are We There Yet?
Relationship Marketing Series #5: Pay Attention
Remember we talked about my friend Jon's dictum: "Show up, pay attention, don't lie?" I've already talked about showing up; today, I'll share a few thoughts on paying attention. There's hardly anyone who won't benefit from spending more time on this. It's the cornerstone of at least one major world religion, and the watchword for everyone from … [Read more...] about Relationship Marketing Series #5: Pay Attention
