Why do business cards still exist? We can just email (or IM or Twitter or bookmark or tumblelog . . . ) the information around. For example, dear reader, you don't need my business card—you can just bookmark the blog on de.lioci.us (and gosh, you should!), then log in and hit "contact" whenever you want to reach me. What's easy to … [Read more...] about Do business cards have to suck?
small business
Are you a barracuda or a clownfish?
I meet so many businesspeople who have great ideas, strong execution, and a great passion for delivering value to their customers. The missing ingredient is sales. They hate selling or they're terrible at it—or, most typically, both. Yes, you can outsource selling—but usually you have to be good at it first. You have to unlock the messages that … [Read more...] about Are you a barracuda or a clownfish?
Can anyone write an article?
Article marketing is popular at the moment, and the basic idea is sound. You write articles that are useful and interesting, host them on sites like ezinearticles, and with all the trust and authority you generate, you'll have more customers than you can handle pushing and shoving a path to your door. Well, it sort of works like that. That flood … [Read more...] about Can anyone write an article?
Write your own dictionary
I've been working lately on a marketing dictionary. Ok, I've written two definitions so far. But as I run across marketing terms that are a little jargon-y to normal people (that is, those of us who aren't marketing geeks), I go ahead and create a new one. Creating a resource like this is one way to create marketing that gives value before you get … [Read more...] about Write your own dictionary
