Beginnings

What tools does the content marketer need to stay organized? What to do about subscribers who aren’t confirming opt-in? And what’s the difference in approach between B2B and B2C marketing? I answer these questions (and a few more) this week … Time again for your questions! Thanks to everyone who submitted a question for this … [Read more...] about The Difference Between B2B and B2C Marketing (and Other Questions)

Turnaround and team expert Annie Hyman-Pratt joins Sonia to talk about her work on the front lines of team-building and managing extraordinary people in the face of tough company challenges. One of the reasons I founded my own company (with my wonderful business partners, of course) is that the way most companies approach their teams is pretty … [Read more...] about Annie Pratt on Resilient Leadership: How to Build a Smart, Agile Business by Crafting an Incredible Team

Email is an incredibly effective way to nurture prospects and leads, and pave the path for those folks to make a purchase. But so much marketing email goes horribly, horribly wrong. Here’s how to get a whole lot better at it … If there’s one thing nearly everybody hates, it’s spam. It wastes our time, it insults our … [Read more...] about How Not to Be a Dirty, Rotten Spammer

How to move forward when you’ve made a big change with your business? How to get the confidence to launch your product? And just what is Sonia’s evil ulterior motive for recording her podcast? Once again, I’m jazzed to have four great questions from the audience about marketing and business. If you have a question you’d … [Read more...] about 4 Deep Marketing Questions (with Answers!)