SEO (search engine optimization) has a reputation as some kind of mystical black art, with all kinds of arcane divinations needed to placate the great and mysterious Google. Some folks believe that you need to pay giant dollars to a specialized wizard consultant to burn the right kind of incense and play the right kind of games that will put you on … [Read more...] about Unlock the Secret Art of SEO
SEO
A Simple Technique to Capture and Keep Search Engine Traffic
Patrick Meninga, who has a great blog on overcoming addiction, asked a question over at the Authority Blogger forum about how to make his blog stickier for readers who found him on search engines. He's getting a good amount of search engine traffic, but they don't stick around. This was a simple tactic I proposed to him, and it struck me that the … [Read more...] about A Simple Technique to Capture and Keep Search Engine Traffic
Beyond Google page one–10 ways to maximize your click-through
A lot of folks are obsessed with making page one of Google. People who think Twitter is what birds do want to be number one on Google. I have a friend who does marketing for small law firms, some of whom have been known to ask her to get them on page one of Google even though they have no Web site. She is very nice about it. Depending on … [Read more...] about Beyond Google page one–10 ways to maximize your click-through
Do any of you ever look at your own tag clouds?
It's like taking stock of what's on the conveyer belt at the grocery store. Sometimes it's fresh fruits & veggies and I feel virtuous; sometimes it's a big pile of pop tarts. I really like my cloud today. … [Read more...] about Do any of you ever look at your own tag clouds?
