Search Results for: how to tell a story

Turnaround and team expert Annie Hyman-Pratt joins Sonia to talk about her work on the front lines of team-building and managing extraordinary people in the face of tough company challenges. One of the reasons I founded my own company (with my wonderful business partners, of course) is that the way most companies approach their teams is pretty … [Read more...] about Annie Pratt on Resilient Leadership: How to Build a Smart, Agile Business by Crafting an Incredible Team

Email is an incredibly effective way to nurture prospects and leads, and pave the path for those folks to make a purchase. But so much marketing email goes horribly, horribly wrong. Here’s how to get a whole lot better at it … If there’s one thing nearly everybody hates, it’s spam. It wastes our time, it insults our … [Read more...] about How Not to Be a Dirty, Rotten Spammer

An interview with Ryan Levesque, author of Ask, about what makes people buy — and how to benefit our businesses by giving people more of what they want. Author Ryan Levesque talks about ideas from his new book, Ask. He looks at how to understand our audiences more deeply, how to scale that understanding, and how to use that knowledge to … [Read more...] about How to Uncover What Your Audience Wants to Buy: An Interview with Ryan Levesque

Getting Past the Myths and Traps of Talent At 5 years old, nearly everyone is an artist. At 10, nearly none of us is. What happened? And how can we become more talented at the things that interest us, so we can have richer, more successful lives? Entrepreneur and business teacher Sean D’Souza of Psychotactics has thought a lot about talent … [Read more...] about How to Strengthen Your Talents