Search Results for: how to tell a story

Content Marketing can be a powerful way to increase your influence and authority. And, as always, along with power comes responsibility. As writers and content creators, I would argue that we can and should make the world — and the web — a better place. Assuming you have the major stuff covered (you’re not killing people, … [Read more...] about 7 Commandments of Professionalism for Content Marketers

If you feel like you need to choose between idealism and getting your bills paid, look again. If you’re getting along financially but compromising your own beliefs, you’re going to make yourself sick and miserable. Or if you’re leading some kind of “pure” life but suffering a lot of financial stress, that’s not … [Read more...] about Finding the Balance Between Pragmatism and Your Ideals

Don’t you love those Internet facts? You know, the ones that aren’t facts at all, they’re fodder for our own confirmation bias, and weapons in the Outrage Wars. In the early days of the social web, we thought that bringing people together would create a knowledge utopia. What we got instead was a battleground of competing ideas … [Read more...] about How to Avoid Getting Sucker-Punched by Internet ‘Facts’

Great content and copywriting builds emotional resonance. But how does that happen? And do you need to be a “genius” writer to create it? Handling emotion in your writing is a favorite topic of many writers — from novelists to copywriters and including those of us who write content for the web. But sometimes we mistake … [Read more...] about Bringing More Emotion into Your Writing — From the Inside Out